Saville Row Projects - Case Study, The Buzz Marketing

SRP (Savile Row Projects)

Savile Row Projects are trusted experts who create quality acoustic solutions to support productivity, concentration and efficiency in the workplace.

Their Proposition:

Through design and engineering expertise, SRP creates beautifully crafted and functional spaces for clients depending on their acoustic requirements. From acoustic partitions and pods to open-plan acoustic systems, all solutions are independently tested and certified to offer unique experiences. Acoustic performance is at the heart of all their products, as well as supporting flexible, modular and sustainable approaches to design that can be easily integrated into any fit out and accommodate the changing needs of today’s workplace requirements. Their Acoustic Studio in Clerkenwell acts as a fully functioning work and events space, whilst creating an immersive experience to show clients the capabilities of their products and enable them to make acoustic decisions with confidence.

The Opportunity:

It’s commonly known now that the external factors of 2020 acted as a catalyst to businesses across the globe in re-evaluating the use of their office – how it’s used, by who and when – ultimately seeking optimal productivity for their workforce in a changing world.

Owner and CEO of Savile Row Projects, Mark Lane, recognised this early in 2020 and wanted to ensure that his business was at the forefront of this change. Following the commission of a report with UCLC experts and scientists, the opportunity became clear. With businesses reviewing new ways of working, they were also needing to revise how their current spaces were being used and with an evolving external environment, flexibility became key. It presented a critical need for quality, sustainable and reconfigurable acoustic solutions for a range of spaces.

Creating The Buzz:

With the growth opportunity in the market identified, SRP engaged with The Buzz to provide flexible and trusted marketing resource. Working in collaboration with the SRP senior team, The Buzz analysed all relevant insights and produced a clear brand model and strategic marketing plan to drive business growth. The plan focuses on establishing the brand with consistency, building equity in the market, whilst clearly targeting the specific client segments identified through marketing activities to support CRM and new lead generation.

Deliverables have included:

  • Customer analysis and revised segmentation
  • Senior team workshops
  • New brand model creation
  • 3-year strategic marketing plan
  • 12-month tactical plan and budget
  • Marketing implementation
  • Multi-channel content creation and implementation
  • Regular analytics and reporting
  • Artworking
  • Copywriting
  • PR management
  • Event design

“The Buzz team have really helped us turn this opportunity into a valuable proposition for our clients. The formalisation of our brand and growth of all our marketing channels have helped us stand out in the market and align with the excellence of our products and people.
We’ve found our marketing people. The Buzz understand who we are and where we want to be.”

Mark Lane | SRP | Owner & CEO

“It’s been a really productive process supporting SRP with their ambitious business growth and we look forward to the year ahead and all the exciting ideas coming to fruition. It’s always great when a client has a very clear vision and passionate team. I know we’re not meant to have favourites so let’s just say SRP are no longer just our clients, they’re our colleagues and our friends.”

Leonie Cowton | The Buzz | Company Director

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