The marketing landscape evolves at lightning speed, and staying ahead means adapting to emerging trends and technologies. As we prepare for 2025, here are the key shifts shaping the future of CRE marketing— some new and some old, but here to stay: 1. Hyper-personalisation & localisation Consumers expect tailored experiences, and AI...
Our monthly roundup of real estate industry news. Here are a few of the stories that caught our attention in October. From a surge in office leasing activity and new UK development plans, to the introduction of a new ‘Circularity Score’ to measure the reuse of materials in development and refurbishment...
Our monthly roundup of real estate industry news. Here are a few of the stories that caught our attention in October. From new CRE platform launches, growing portfolios by flex brands, and a £430 million development plan for the West End, there's plenty of progress happening in the UK commercial real...
We’re excited to say it’s our 4th birthday! Hatched in 2020 – a rather eventful and tumultuous year! – we set up The Buzz to bring together a collective of like-minded, property focused and talented marketing experts who would respond to the change we could see accelerating all around us. Over...
Our monthly roundup of real estate industry news. Here are a few of the stories that caught our attention in September. With proposals of some large-scale redevelopment across London, a ‘normalising’ housing market, and increasing uptake in flexible office space and hybrid working (with exception of Amazon), the general outlook seems...
World Mental Health Day is held annually on 10th October and provides an opportunity to raise awareness and advocate for mental health. While the importance of mental health has gained understanding and recognition in recent years, the way that flexible and remote working plays into wellbeing cannot be ignored. Many...
Our monthly roundup of real estate industry news. Here are a few of the stories that caught our attention in August. With large investments happening within the retail sector, and Central London office lettings on the rise, the commercial property sector is looking up. Plus a UK-first and huge hit for...
The Buzz was set up in 2020 on the back of two rising requirements. The real estate sector seeking more flexibility in sector-experienced marketing resource, and sector experienced marketing resource seeking more flexibility for themselves. Recognising these two trends led to a light bulb moment. Why not bring together...
Our monthly roundup of real estate industry news. Here are a few of the stories that caught our attention in July. The office, hotels, and industrial sectors are seeing post-pandemic highs, as deals and occupancy rates continue to improve. And could The Crown Estate help Labour boost wind farms with their...
In an ever more flexible, but budget constrained world, how does your real estate focused company balance both its internal and external marketing resource and find the right people to support you at the times when you need it most? The issues you face will of course differ, depending on the...
