The Buzz and Meaningful appointed by WIN to deliver strategic communications and PR programme

The Buzz and Meaningful have been appointed by WIN – the Workspace Intelligence Network (WIN) – to amplify its quarterly flex workspace performance data and strengthen its wider communications, helping establish the organisation as the UK's independent, operator-led authority on flex market performance. Working in partnership, The Buzz and Meaningful will...

Preparing for 2025: Marketing trends to watch

The marketing landscape evolves at lightning speed, and staying ahead means adapting to emerging trends and technologies. As we prepare for 2025, here are the key shifts shaping the future of CRE marketing— some new and some old, but here to stay: 1. Hyper-personalisation & localisation Consumers expect tailored experiences, and AI...

The Marketing Matchmaker

In an ever more flexible, but budget constrained world, how does your real estate focused company balance both its internal and external marketing resource and find the right people to support you at the times when you need it most?   The issues you face will of course differ, depending on the...

Celebrating the power of Street Art: London Mural Festival returns in 2024

At The Buzz, we understand the power of placemaking in transforming public spaces into dynamic, engaging environments. From our perspective, commercial real estate isn't just about selling and managing properties; it's about creating experiences that resonate with people, foster community spirit, and contribute to urban regeneration. We want our spaces...

The Buzz Turns 3: A Q&A with Company Director, Leonie Cowton

It’s been three wonderful years since The Buzz was founded. We feel fortunate to have worked with so many great clients and proud to have brought together a growing collective of like-minded marketing experts. As we celebrate this exciting milestone, we sat down with the person behind our operation, Leonie Cowton,...

What does AI mean for marketing?

AI has become a mainstay topic in the media since the arrival of ChatGPT in November 2022. Reactions have been mixed from hailing it as the greatest arrival of the century to fearing it could put jobs at risk.   So what’s the fuss all about?  Artificial Intelligence is the process of leveraging...