The Buzz and Meaningful appointed by WIN to deliver strategic communications and PR programme
The Buzz and Meaningful have been appointed by WIN – the Workspace Intelligence Network (WIN) – to amplify its quarterly flex workspace performance data and strengthen its wider communications, helping establish the organisation as the UK’s independent, operator-led authority on flex market performance.
Working in partnership, The Buzz and Meaningful will deliver WIN’s strategic communications and PR programme, with the shared objective of positioning the Network as the trusted source for flexible workspace data among operators, landlords, investors and lenders.
The brief includes:
- quarterly market data releases
- thought leadership and commentary
- media relations
- podcast appearances
- speaking opportunities
- branded digital content
On the PR side, Meaningful led the campaign around WIN’s July 2026 market data release, securing an exclusive with Green Street News, followed by further media coverage across multiple news platforms.
On the digital side, The Buzz created a communications toolkit for WIN board members, ensuring the brand is presented with consistency as its profile grows across the market, alongside a revised strategic approach to the brand’s LinkedIn channel.
Commenting on the appointment, Becky Gardiner, Co-Chair of WIN and Director of Partnerships at Fora, said: “The Buzz and Meaningful understand our ambition to establish WIN as the trusted, operator-led source of truth for flexible workspace data. Their strategic approach has allowed us to hit the ground running, with impressive media coverage and strong digital outreach around our latest data release.”
Leonie Cowton, Managing Director of The Buzz, said: “Flexible workspace is in The Buzz’s DNA. We’ve been embedded in the flex office sector from the outset and have seen first-hand how the market has evolved and matured. WIN represents an important next step for the industry, bringing together authentic operator data to create a trusted and independent view of market performance. We believe strongly in WIN’s mission and are proud to support it.”
Paul Browne, Managing Director of Meaningful commented: “Given the press appetite for high-quality, independent industry data, WIN is the dream brief for a PR agency like Meaningful and we’re excited to be working on an account which provides such an incredibly valuable service to the property industry.”
