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Preparing for 2025: Marketing trends to watch
The marketing landscape evolves at lightning speed, and staying ahead means adapting to emerging trends and technologies. As we prepare for 2025, here are the key shifts shaping the future of CRE marketing— some new and some old, but here to stay: 1. Hyper-personalisation & localisation Consumers expect tailored experiences, and AI...
The Marketing Matchmaker
In an ever more flexible, but budget constrained world, how does your real estate focused company balance both its internal and external marketing resource and find the right people to support you at the times when you need it most? The issues you face will of course differ, depending on the...
Demystifying IR35: A conversation with our IR35 expert, Alex Moore
In the labyrinth of tax regulations and employment laws, one particular term stands out for its notoriety and complexity: IR35. In true Buzz form, we wanted to provide clarity on the resourcing intricacies that businesses often face and highlight how these can be successfully addressed. The Buzz is legally and operationally...
Celebrating the power of Street Art: London Mural Festival returns in 2024
At The Buzz, we understand the power of placemaking in transforming public spaces into dynamic, engaging environments. From our perspective, commercial real estate isn't just about selling and managing properties; it's about creating experiences that resonate with people, foster community spirit, and contribute to urban regeneration. We want our spaces...
Don’t Buy Office Furniture, Subscribe to it: A Q&A with Brad Williams at NORNORM
The workplace of the future must be flexible, cost-effective, and sustainable. Businesses are realising they are non-negotiables. One company, leading the charge to help businesses reduce their environmental impact is NORNORM. NORNORM is a subscription-based furniture company on a mission to make workspaces better for people, businesses and...
The Buzz Turns 3: A Q&A with Company Director, Leonie Cowton
It’s been three wonderful years since The Buzz was founded. We feel fortunate to have worked with so many great clients and proud to have brought together a growing collective of like-minded marketing experts. As we celebrate this exciting milestone, we sat down with the person behind our operation, Leonie Cowton,...
What does AI mean for marketing?
AI has become a mainstay topic in the media since the arrival of ChatGPT in November 2022. Reactions have been mixed from hailing it as the greatest arrival of the century to fearing it could put jobs at risk. So what’s the fuss all about? Artificial Intelligence is the process of leveraging...
Why flexible marketing could transform your business
Flexible working has woven its way into most businesses and their operations in one way or another, over the last few years. But there’s another side to flexibility. Flexible resource. As a business designed to provide flexible marketing resource, we thought it might be timely to explain what it means, and...
From Passion to Purpose: The Buzz spotlight on Coworkies Co-Founders
Coworkies is a platform designed to bring together coworking spaces and coworkers to connect, share knowledge, and explore job opportunities. Founders Pauline Roussel and Dimitar Inchev met in Berlin when Dimitar began working in a coworking space where Pauline was ‘Chief Happiness Officer’. They founded Coworkies after discovering a shared...
Spotlight on Orla Pearson: Pioneering Inclusion and Innovation in the Event Industry
Orla Pearson is an accomplished entrepreneur and an expert in the field of closed captioning. She is the co-founder of MyClearText, which provides high-quality, real-time captioning at events and AccessLOOP, a business that offers a tool for adding live-captioning and sign-language to virtual, in-person...
This Blog has Been Written to Drive SEO
The Buzz share our top tips on how to optimise your blog and web content for SEO to drive more relevant traffic to your website.
How to write SEO driven content to increase your website traffic
So, you’ve heard about SEO and you know it’s important for your website, but do you...
Top Commercial Real Estate Events and Conferences 2023
With 2023 underway, there are a number of Commercial and Real Estate events and conferences coming up providing the perfect opportunity for networking, education and generating leads. Whether you want to attend or be an exhibitor, put these dates in your calendar now.
The London PropTech Show – 15-16 February, Business...
Top Eight Workplace Trend Predictions for 2023
The purpose of the office has changed and continues to change. Businesses across the globe are moving to prioritise flexibility and staff well-being. As we saw in 2022, and are likely to continue to see this year, the role of the workplace is evolving quicker than ever before. Some companies are...
The Importance of Flexible Office Spaces in Workplace Strategy
Accelerated by the pandemic, companies and employees have reached an inflection point in redefining how the world of work functions. The days of commuting to the office five days a week and clocking in at 9am and out at 5 (5.30-6.30pm) are disappearing. The needs and expectations of both employers and employees are...
The Christmas Ads of 2022
We are through Halloween. The fireworks have stopped. And so begins the festive advert competition. Here we take a look at some of the adverts and themes for this winter season as the shops battle for cash and attention. For most brands, the festive period is probably the most important in...
Leading the way in sustainability: Introducing 20 Water Street
Inspiring Spaces
Earlier this year (April 2022), JLL opened one of the most sustainable buildings in the UK; its new office at 20 Water Street, Wood Wharf, London E14. Sitting at the heart of Canary Wharf Group’s (CWG) new five million sq ft district, comprising mixed-use space and nine acres of waterside...
Could 3D printed construction be the answer to the global education gap?
Over 290 million students globally are prevented from attending school every year due to overcrowding, the distance to the nearest school, or lack of infrastructure. We spoke to founder and CEO of Thinking Huts, Maggie Grout, who is on a mission to close the education opportunity gap with 3D printed schools.
What...
11 Amazing Offices That You Will Want To Work In
Given our recent musings on office design, we started to consider the places we’d most like to work. Finding a job that inspires us and where we feel part of a great team is of course important, but so too is the space. Here are some designs of amazing offices...
What is biophilic design and what are the benefits?
Put simply, biophilic design about bringing the outdoors in, using natural features and finishes to create an environment that boosts wellbeing. Here, we explore biophilic design and the benefits it can have on the workplace.
Where does the concept come from?
The term ‘Biophilia’ was coined by Edward O Wilson, who was one...
The Changing Workplace Throughout the Queen’s Reign
The jubilee celebrations got us thinking about how much has changed during the 70 years of Queen Elizabeth II’s reign.
Naturally it didn’t take long for us to consider changes in the workplace. Nowadays your toaster can order replacement bread if it’s running out, and your computer will remind you that you...
Why is Diversity, Equity and Inclusion Important for Sustainability?
Diversity, Equity and Inclusion
If you had to choose one word to describe the workplace of today, what would it be? Competitive? Challenging? Efficient? Perhaps... but, would you include “diverse” or “inclusive”? Diversity, Equity and Inclusion (DE&I) is incredibly important for the health, productivity and success of an organisation, both from...
What is Diversity Marketing and how marketers can embrace it?
Diversity Marketing
If there is one thing that has become clear over the last few years, it’s that the time to talk about diversity is over. The time to act is now. For a long time, the marketing efforts of major brands had one thing in common: they were aimed squarely at...
The Buzz makes the Mental Health at Work Commitment
Our Mental Health at Work Commitment
We are excited to announce that The Buzz has joined The Mental Health at Work Commitment curated by Mind. The commitment is a framework from Mind for organisations to follow to improve and support the mental health of their people. At The Buzz,...
Stress Awareness Month Challenge
Introducing The Buzz Challenge
April marks Stress Awareness Month, and The Buzz family, including employees, clients and friends, have been set challenge to walk 1 million steps to raise money for Mind, the mental health charity. The last two years have been the hardest many of us...
The World Has Gone Flex; Cue The Buzz
Introducing The Buzz, The Flexible Marketing Agency That Is Answering Your Business’s Real Estate Needs The Buzz is a nimble marketing agency offering flexible marketing resources for growing businesses in and around the world of real estate. Whether you are looking to outsource your entire marketing function or have...